ALEX
ALEX
Hi, I'm Alex, a digital product designer based in Malaysia.
I love creating product experiences that are user-centric, aesthetically pleasing, and consistent, all while keeping business objectives in mind.
Hi, I'm Alex, a digital product designer based in Malaysia.
I love creating product experiences that are user-centric, aesthetically pleasing, and consistent, all while keeping business objectives in mind.
I started as an architect, designing physical experiences with a passion for human-centric design. This passion led me into the world of UX, where I focus on creating exceptional user experiences. My goal is to design products that are easy to use, helpful, and visually appealing.
I started as an architect, designing physical experiences with a passion for human-centric design. This passion led me into the world of UX, where I focus on creating exceptional user experiences. My goal is to design products that are easy to use, helpful, and visually appealing.
I also dabble in no-code development, leveraging technologies like Framer to create websites for my clients that align with my vision of the ideal website I've always wanted to build.
I also dabble in no-code development, leveraging technologies like Framer to create websites for my clients that align with my vision of the ideal website I've always wanted to build.
My career so far
My career so far
I've successfully helped businesses across various industries like Banking, Digital Banking, Telecommunications, E-commerce and more, enhance their digital product user experience.
I've successfully helped businesses across various industries like Banking, Digital Banking, Telecommunications, E-commerce and more, enhance their digital product user experience.
G
GrowthOps Asia
Experience Design Consultant
From 2024 - present
Leading end-to-end design projects, creating and strategising innovative, user-centered solutions that boost engagement and satisfaction. Conducting thorough research, using data analytics, and collaborating with cross-functional teams to inform design decisions and streamline processes.
Leading end-to-end design projects, creating and strategising innovative, user-centered solutions that boost engagement and satisfaction. Conducting thorough research, using data analytics, and collaborating with cross-functional teams to inform design decisions and streamline processes.
A
Aleph Labs
Senior UI UX Designer
From 2021 - 2024
Lead designer for pitches and projects, crafting compelling proposals, conducting market research, and communicating user-centric strategies aligned with industry trends, ultimately securing valuable projects.
Lead designer for pitches and projects, crafting compelling proposals, conducting market research, and communicating user-centric strategies aligned with industry trends, ultimately securing valuable projects.
T
Tangu Architecture
Architectural designer
From 2020 - 2021
Developing design proposals and project management which includes chairing meetings with clients and contractors to ensure effective communication and collaboration.
Developing design proposals and project management which includes chairing meetings with clients and contractors to ensure effective communication and collaboration.
Process
Process
01 - Empathise
The first step in my design process is to empathise with the users. I gather insights through user interviews, surveys, and observations to understand their needs and pain points. This helps me create solutions that are genuinely user-centered.
The first step in my design process is to empathise with the users. I gather insights through user interviews, surveys, and observations to understand their needs and pain points. This helps me create solutions that are genuinely user-centered.
02 - Ideate
02 - Ideate
Next, I brainstorm a wide range of ideas and potential solutions. Collaborating with cross-functional teams, I use techniques like sketching and mind mapping to generate innovative concepts. The aim is to explore many ideas before selecting the best ones.
Next, I brainstorm a wide range of ideas and potential solutions. Collaborating with cross-functional teams, I use techniques like sketching and mind mapping to generate innovative concepts. The aim is to explore many ideas before selecting the best ones.
03 - Design
Finally, I transform the best ideas into tangible solutions by creating prototypes, wireframes, and detailed designs. I focus on usability, aesthetics, and functionality, iterating and testing continuously to refine and perfect the design.
Finally, I transform the best ideas into tangible solutions by creating prototypes, wireframes, and detailed designs. I focus on usability, aesthetics, and functionality, iterating and testing continuously to refine and perfect the design.
Services
01.
User experience design
I create user journeys, flows, and prototypes. Together with stakeholders, I test and refine, delivering a product that exceeds expectations.
I create user journeys, flows, and prototypes. Together with stakeholders, I test and refine, delivering a product that exceeds expectations.
02.
Visual design
I breathe life into brands with captivating colors, styles, and patterns. Crafting stunning interfaces that marry beauty and usability, I make experiences unforgettable.
I breathe life into brands with captivating colors, styles, and patterns. Crafting stunning interfaces that marry beauty and usability, I make experiences unforgettable.
03.
Consistency/
Design system
Consistency / Design system
Consistency / Design system
I build a solid design foundation, documenting every block for a cohesive system. From buttons to typography, I ensure a consistent and polished look across your entire product. Let's make your brand shine consistently.
I build a solid design foundation, documenting every block for a cohesive system. From buttons to typography, I ensure a consistent and polished look across your entire product. Let's make your brand shine consistently.
