Gridum Aurorium Screenshot
Gridum Aurorium Screenshot

Royal Arts Complex

Our goal was to create an all-encompassing and immersive experience, redefining how visitors engage with culture and knowledge at the Royal Arts Complex in Saudi Arabia. We embarked on a multifaceted project, leveraging UX/UI design, mobile technologies, service design, and augmented and virtual reality to transform the library, theatre, and learning platform. We took time to understand the possibilities and new technological learning methodologies the current world is shifting towards to help inform our design strategy.

Royal Arts Complex

Our goal was to create an all-encompassing and immersive experience, redefining how visitors engage with culture and knowledge at the Royal Arts Complex in Saudi Arabia. We embarked on a multifaceted project, leveraging UX/UI design, mobile technologies, service design, and augmented and virtual reality to transform the library, theatre, and learning platform. We took time to understand the possibilities and new technological learning methodologies the current world is shifting towards to help inform our design strategy.

Royal Arts Complex

Our goal was to create an all-encompassing and immersive experience, redefining how visitors engage with culture and knowledge at the Royal Arts Complex in Saudi Arabia. We embarked on a multifaceted project, leveraging UX/UI design, mobile technologies, service design, and augmented and virtual reality to transform the library, theatre, and learning platform. We took time to understand the possibilities and new technological learning methodologies the current world is shifting towards to help inform our design strategy.

Service

UI UX Design, Experience strategy

Sector

Total Experience

Year

2023

Service

UI UX Design, Experience strategy

Sector

Total Experience

Year

2023

Service

UI UX Design, Experience strategy

Sector

Total Experience

Year

2023

Gridum Aurorium Screenshot
Gridum Aurorium Screenshot

The RAC Experience incorporates multi-sensory capabilities to inspire the consumption of art and knowledge, utilising space to create immersive and engaging visits, and create personalised experiences to cater all visitors with unique needs and expectations.


A dynamic hub for culture and arts enthusiasts. Students can immerse themselves in a wide range of expert-led classes, connecting with like-minded peers and communities to ignite their passion for cultural exploration. Educators are invited to share their expertise, fostering the growth of the next generation of artists and cultural enthusiasts. This platform is a vibrant meeting place where knowledge and creativity have no limits. It brings together a global community, fostering discussions, sharing experiences, and celebrating the richness of culture.


The app offers a personalised agenda and immersive programs. Tailored to your interests, this app guides you through the complex's hidden treasures, providing an in-depth understanding of the region's heritage. It's not just a visit; it's an opportunity to actively engage, connect with fellow visitors, and emotionally enrich your connection to Saudi Arabia's art, culture, and history.


With VR and AR, history, art, and customs come to life, providing an unparalleled understanding of the region's culture. The Royal Arts Complex becomes a dynamic classroom, accessible at your convenience, fostering a profound appreciation for Saudi Arabia's cultural and traditional aspects.

Gridum Aurorium Screenshot
Gridum Aurorium Screenshot
Gridum Aurorium Screenshot
Gridum Aurorium Screenshot
Gridum Aurorium Screenshot
Gridum Aurorium Screenshot

The RAC Digital Experience hypercharges the customer lifecycle powered by a composable ecosystem emphasising on engagement with customers, itinerary personalisation, virtual and physical experiences, and customer retargeting.